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Made with 1 From Istanbul to Indonesia - John A. Grant
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Title
Made with 1 From Istanbul to Indonesia - the emerging alternative to western brands
Made with 1 From Istanbul to Indonesia - the emerging alternative to western brands
Author
John A. Grant
John A. Grant
format
Paperback / softback
Paperback / softback
Publisher
LID Publishing
LID Publishing
Language
English
English
UK Publication Date
20130828
20130828
Description
The new Muslim world
"the so-called Interland"consists of Muslim majority countries and accounts for most of the fastest emergingnext_ economies. The title of this book (Made With) reflects a distinctive approach to business and brand creation found in this new frontier, one that combines humanity, meaning, soul, andthe crowd._ Marketing expert John Grant explores the ideas and thinking emerging from the new Muslim world, and interviews the leading creatives, entrepreneurs, and marketers who are driving these extraordinary developments. The book is rich with fascinating stories, examples, and insights into the success factors for marketing and branding in the vibrant and significant new Muslim world, and what the West can learn and apply to its own markets.
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