Mad men & bad men - Sam Delaney

How did a bunch of unelected, unaccountable admen end up running British politics?

What happened when a rag-tag band of scruffs and smart-arses invaded Westminster, sprinkling creative fairy dust over earnest politicians? How much did snappy slogans and simplistic soundbites influence election results and even government policies?

Sam talks to the people at
the heart of it: Alistair Campbell, Peter Mandelson, Tim Bell, Maurice
Saatchi, Norman Tebbit, Neil Kinnock - and many
more. Everything is here -- the moment Margaret Thatcher met the
Saatchi brothers, the famous 'Labour Isn't Working' poster and the
infamous 'Demon Eyes' campaign. Here, too, are the stories they didn't
want you to hear: the man who snorted coke in Number 10, the fist-fights
in Downing Street, the all-day champagne binges in Westminster.

Dark, revealing and frequently hilarious, Mad Men and Bad Men is a hugely entertaining behind-the-scenes tour of the election campaigns of the last four decades.