Making technology investments profitable - Jack M. Keen

Take the mysteryand anxietyout of maximizing IT value

It is not unusual for companies to scrupulously analyze a fiftydollar expense report, yet blithely commit millions of dollars to Information Technology projects that statistics show fail over 50% of the time. Making Technology Investments Profitable: ROI Road Map to Better Business Cases applies the authors proven VALUEonDemand(TM) methods to maximizing the business payoff from IT projects.

Jack Keen and Bonnie Digriuss forwardthinking study provides an abundance of practical tools, tips, and techniques for elevating the role of ROIsavvy business cases to become a firms prime driver of improved payoff from IT investments. The book shows managers how to:

Formulate simple, but powerful ROI business cases that help maximize the value from IT investments

Develop easytoinstall procedures for selecting and prioritizing competing IT investments

Implement straightforward methods for tracking IT value during implementation and operation

The authors include examples and case studies gleaned from their experiences in applying their VALUEonDemand(TM) methods to over 200 projects in North and South America, Europe, and the AsiaPacific region.

Making Technology Investments Profitable: ROI Road Map to Better Business Cases provides a welcome, essential guide for CFOs, CIOs, IT managers, business unit managers, IT sellers, and consultants interested in applying simple, but powerful techniques for enhancing IT value.

"The value proposition of technology has always been about reducing cost or increasing revenue. In this book, Jack Keen and Bonnie Digrius show companies how to ensure that technology is really doing that. Making Technology Investments Profitable is direct and straightforward advice, highly recommended for companies and vendors alike."
Craig A. Conway, President and Chief Executive Officer, PeopleSoft(r) inc.

"An extraordinary, practical, howtodoit book. The authors have been there, have the battle scars, and have an important message to communicate and do so with great impact. It should be on every CIOs and project managers desktop."
F. Warren McFarlan, Professor, Harvard Business School

"This book is packed full of practical techniques for measuring and powerfully communicating ROI. Every company, large or small, must justify their products or services to both their sales prospects and internal executives. Every businessperson needs this book!"
Christine Comaford Lynch, General Partner, Novus Ventures

"Authors Keen and Digrius have created a powerful ensemble of topics that remove the stigma of traditional ROI process as well as offering a rare blend of conventional wisdom combined with practical guidelines, useful appendices, charts, checklists, and anecdotal user experiences. Comprehensive and complete, this book provides a litany of techniques for project success."
Paul C. Tinnirello, Executive Vice President, Information Services Division, A. M. Best Company