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50 management ideas you really need to know - Edward Russell-Walling
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Title
50 management ideas you really need to know
50 management ideas you really need to know
Author
Edward Russell-Walling
Edward Russell-Walling
format
Hardback
Hardback
Publisher
Quercus
Quercus
Language
English
English
UK Publication Date
20080403
20080403
Description
The fourth title in the Quercus Ideas You Really Need to Knowseries demystifies the management concepts that any budding entrepreneur would want to grasp. The 50 bite-sized topics expound the wisdom of the well-known business gurus (from Peters and Porter to Welch and Gates), explain helpful theories and tools (Ansoff's Product/Market grid, the 4Ps, Boston Matrix), expand on management ideas (branding, outsourcing, supply and demand) and cover the latest commercial concepts from the online world.
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