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Management of retail buying - R. Patrick Cash
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Title
Management of retail buying
Management of retail buying
Author
R. Patrick Cash
R. Patrick Cash
format
Paperback / softback
Paperback / softback
Publisher
John Wiley & Sons, Inc.
John Wiley & Sons, Inc.
Language
English
English
UK Publication Date
20050810
20050810
Description
The global economy has opened up huge new opportunities for growth and product availability. That's where the retail buyer comes in. In Management of Retail Buying, Cash, Thomas, Wingate and Friedlander discuss what buyers go through to make their decisions, from thousands of possibilities, about what to put on store racks and shelves.
This text is appropriate for students in Retail Management or Fashion Merchandising programs, for courses in Retail Buying.
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