Managing corporate culture - Ronnie Lessem

Almost overnight corporate culture has become a byword in management circles. In this innovative book Ronnie Lessem explains the evolution of the concept and proposes ways to transform cultural theory into corporate practice. Using case material from Britain and the United States he illustrates the four major approaches to managing cultural change available to managers today: primal; rational; developmental; metaphysical. In any company, a mixture of these approaches should be applied to bring about cultural evolution. The application will depend upon factors such as individual personality; national culture; the shape of organizational development; and the existing corporate culture.