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Managing intellectual property - Chris Fitzsimmons
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Title
Managing intellectual property
Managing intellectual property
Author
Chris Fitzsimmons
Chris Fitzsimmons
format
Paperback / softback
Paperback / softback
Publisher
Capstone
Capstone
Language
English
English
UK Publication Date
20020110
20020110
Description
Fast track route to managing and exploiting intellectual property
Covers the key areas of managing IPR from the alternative forms available and their means of protection to approaches for creating revenue and leveraging value
Examples and lessons from some of the world's most successful businesses, including BTG, IBM, Qualcomm and the Teletubbies, and ideas from the smartest thinkers, including Kevin Rivette, Jessica Litman, Thomas Stewart and Seth Shulman
Includes a comprehensive resources guide
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