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Managing markets and customers - Elearn
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Title
Managing markets and customers
Managing markets and customers
Author
Elearn
Elearn
format
Paperback / softback
Paperback / softback
Publisher
Routledge
Routledge
Language
English
English
UK Publication Date
20090109
20090109
Description
More and more managers are looking for customer focus to help fight the pressures of rising costs, global competition and falling sales. But it's not simply a case of trying to get closer to your customers. There are more strategic decisions that if made can make your marketing more lean, more focused and more successful.
Managing Customers and Markets explores what market orientation means and the key things you need to be able to do as a manager to make a difference.
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