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Managing sales leads - James Obermayer

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Title
Managing sales leads - turning cold prospects into hot customers

Author
James Obermayer

format
Hardback

Publisher
South-Western Educational Publishing

Language
English

UK Publication Date
20070204

Description

Are you looking for the solution to an on-going problem with sales leads? Packed with practical insight, MANAGING SALES LEADS: TURNING COLD PROSPECTS INTO HOT CUSTOMERS MANAGING SALES LEADS is a powerful, hands-on reference for every manager, from mid-level sales and marketing manager to senior level corporate executive, for virtually every size of company, as it shows how to get the most out of this crucial corporate investment.

James Obermayer is a principal in Sales Leakage Consulting, a West Coast-based sales and marketing strategy consulting company. Obermayer specializes in helping small- to medium-size companies identify sales and marketing leakage issues that stifle sales growth and waste valuable marketing dollars. Aside from consulting, his career has been equally divided between sales and marketing positions in business-to-business corporations. He has served as vice president, worldwide sales at an enterprise software company, senior vice president for two industry-leading inquiry management firms, and vice president of marketing for a medical device manufacturer. He has also been vice president of sales and marketing for a direct-marketing agency.Obermayer is co-author of Managing Sales Leads, How to Turn Every Prospect into a Customer and Sales and Marketing 365. In addition, he has written more than 80 articles on sales and marketing management. He is a frequent speaker at conferences and training seminars for such organizations as the Direct Marketing Association and the American Marketing Association and at corporate sales meetings.

Type
BOOK

Keyword Index
Sales management.

Country of Publication
New York (State)

Number of Pages
352

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Managing sales leads - James Obermayer

Description

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