Managing the demand-supply chain - William E. Hoover Jr

A proven,innovative approach to meeting customer demand

Combining an intensive focus on customer/marketplace demands withinnovative technology tools developed to execute demand chainplanning, Managing the Demand–Supply Chain sets forth a powerfulnew model for fulfilling customer demand in the best possible way.Four of the world's leading demand chain researchers andimplementers demonstrate how select high–tech companies, such asNokia and Dell, have used the demand chain approach todifferentiate their value offerings and delight theircustomers.

The authors introduce three exciting new demand chain tools."Demand breakpoint" identifies the point where value issignificantly changed by operations; "value offering point" or VOPis the catalyst to demand chain activity; and "microcosms" executesdemand chain strategies. The authors show managers how to use thesetools to implement technology solutions that drive topperformance.

Special features of Managing the Demand–Supply Chain include:

? The best thinking from acknowledged leaders in the field

? An extended case study of Nokia's successful demand chainmanagement implementation

? Numerous sidebars detailing real–world implementationissues

Managing the Demand–Supply Chain is an indispensable resource formanagers who want to optimize operational effectiveness, spurinnovation, and achieve and sustain excellence in exceedingcustomer expectations.