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Market-based management - Roger J Best
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Title
Market-based management - strategies for growing customer value and profitability
Market-based management - strategies for growing customer value and profitability
Author
Roger J Best
Roger J Best
format
Paperback / softback
Paperback / softback
Publisher
Pearson
Pearson
Language
English
English
UK Publication Date
20041208
20041208
Description
For MBA level Marketing Management and/or Marketing Strategy courses, or a capstone undergraduate marketing course.
Strategic, applied, and performance-oriented.
While most textbooks in this area stress concepts and theory, Market-Based Management, 4e, incorporates a more strategic and applied approach.
External performance metrics of a business are emphasized and actual measurement tools are provided.
Its streamlined organization makes it ideal for courses in which outside cases and readings will be assigned.
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