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Marketing - Gary Armstrong
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Title
Marketing - an introduction
Marketing - an introduction
Author
Gary Armstrong
Gary Armstrong
format
Paperback / softback
Paperback / softback
Publisher
Pearson
Pearson
Language
English
English
UK Publication Date
19990823
19990823
Description
For courses in Principles of Marketing at four year and two year colleges.
This accessible, shorter overview helps students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars-(1) theory and concepts; (2) practices and applications; and (3) pedagogy-cultivating an efficient, effective teaching and learning environment.
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