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Marketing - Nick Ellis
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Title
Marketing - a critical textbook
Marketing - a critical textbook
Author
Nick Ellis
Nick Ellis
format
Multiple-component retail product
Multiple-component retail product
Publisher
SAGE Publications
SAGE Publications
Language
English
English
UK Publication Date
20110111
20110111
Description
Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing.
Ideally suited to advanced students of marketing, the book uses examples and real world case studies to illustrate and discuss major alternative and critical perspectives on the subject, enabling students to constructively question the conventional assumptions, concepts and models with which they are already familiar.
- Explains and debates key concepts in a clear, readable and concise manner.
- Provides practical and innovative demonstrations of abstract and difficult concepts through classroom exercises and individual and group activities.
- Includes a glossary of critical marketing terms.
- Additional material on the companion website, including a full Instructors Manual and free access to full-text journal articles for students.
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