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Marketing - Michael R. Solomon
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Title
Marketing - real people, real choices
Marketing - real people, real choices
Author
Michael R. Solomon
Michael R. Solomon
format
Hardback
Hardback
Publisher
Pearson
Pearson
Language
English
English
UK Publication Date
19990927
19990927
Description
No other book brings students closer to doing real marketing. Students experience real marketing three key ways in the text: through Real People/Real Choices segments, entrepreneurial-focused Spotlight boxes, and end-of-part cases based on a real start-up company. The extensive supplement package, including the "Living Laboratory" website, reinforces the experiential thrust of the text.
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