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Marketing - Margaret Linehan
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Title
Marketing
Marketing
Author
Margaret Linehan
Margaret Linehan
format
Paperback / softback
Paperback / softback
Publisher
Gill Education
Gill Education
Language
English
English
UK Publication Date
20110826
20110826
Description
An overview of marketing principles and concepts, updated to reflect the challenges of the global recession.
- New to this edition:
- Impact of the economic downturn on pricing
- New technology for marketing information and research
- Impact of online distribution
- New methods of marketing communications
- New case studies at the end of each chapter
- Presented with clearly defined learning objectives and revision questions at the end of each chapter.
- Written with a clear focus on the learner.
SUITABLE FOR
- Students taking a marketing module as part of a degree or diploma programme.
- Students taking Marketing Institute of Ireland exams.
- Students taking marketing modules at FETAC Level 6.
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