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Marketing - Paul Reynolds
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Title
Marketing
Marketing
Author
Paul Reynolds
Paul Reynolds
format
Paperback
Paperback
Publisher
Routledge
Routledge
Language
English
English
UK Publication Date
20020311
20020311
Description
Marketing Made Simple is an introductory text offering an overview of all basic marketing concepts and techniques.
The book covers the latest developments in marketing thinking and practice, including hot topics such as Customer Relationship Management (CRM) and business-to-business marketing.
Packed with examples and vignettes, it offers a clear-sighted starting point of value to students, practitioners and those wishing to gain a better insight into the subject of marketing.
The book covers the latest developments in marketing thinking and practice, including hot topics such as Customer Relationship Management (CRM) and business-to-business marketing.
Packed with examples and vignettes, it offers a clear-sighted starting point of value to students, practitioners and those wishing to gain a better insight into the subject of marketing.
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