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Marketing across cultures - Fons Trompenaars

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Title
Marketing across cultures
Author
Fons Trompenaars
format
Paperback / softback
Publisher
Capstone
Language
English
UK Publication Date
20040820

Description

The marketing process is beset by dilemmas and Marketing Across Cultures is a cornerstone book in the Culture for Business series. Trompenaars and Woolliams show how we can understand different markets and customer needs in a wide range of cultural contexts.

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