Marketing and PR uncovered - Catherine Harris

The Careers Uncovered series takes a modern and realistic look at a range of professional careers. It is an ideal resource for anyone expressing an interest in the areas covered and who is in the early stages of planning a career in that area. Each title gives the hard facts, e.g. potential salary and working conditions, as well as guidance and practical advice on a range of issues. As a result, individuals will be able to discover which path is really for them and take the first step towards a fulfilling career. Each title in the series: is realistic in its explanation of each profession, uses case studies to show what can be expected, contains thought-provoking and revealing facts, offers advice on how to get into each industry from those who have already succeeded, outlines the wide range of roles available from entry to more senior level, provides information on the skills and qualities needed, training, work experience, qualifications and job opportunities and includes a list of resources and key contact to aid further research.