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Marketing channels - Bert Rosenbloom
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Title
Marketing channels - a management view
Marketing channels - a management view
Author
Bert Rosenbloom
Bert Rosenbloom
format
Paperback / softback
Paperback / softback
Publisher
South-Western
South-Western
Language
English
English
UK Publication Date
20111001
20111001
Description
Marketing Channels: A Management View, 8e, International Edition is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.
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