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Marketing communications - Patrick de Pelsmacker
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Title
Marketing communications - a European perspective
Marketing communications - a European perspective
Author
Patrick de Pelsmacker
Patrick de Pelsmacker
format
Paperback / softback
Paperback / softback
Publisher
Pearson Education
Pearson Education
Language
English
English
UK Publication Date
20170816
20170816
Description
Marketing Communications: A European Perspective is the perfect resource for European students of marketing communications. Providing an extensive overview of the key concepts, techniques and applications of the field within a European context, it offers a fresh and comprehensive introduction to the discipline.
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