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Marketing, competition and the public sector - H. Tam
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Title
Marketing, competition and the public sector
Marketing, competition and the public sector
Author
H. Tam
H. Tam
format
Hardback
Hardback
Publisher
Financial Times/Prentice Hall
Financial Times/Prentice Hall
Language
English
English
UK Publication Date
19941107
19941107
Description
This book examines the contradictory outcomes of the exposure of the public sector to competitive forces. Posing and discussing many questions, the relationship between competition, the marketing approach, consumers and citizens is reviewed. Marketing, Competition and the Public Sector will help you to:
- understand the issues raised by the introduction of market forces into the public sector
- identify the major threats and opportunities of operating in a competitive environment
- discover how a customer driven culture can be developed
- learn from practical examples drawn from across the public sector
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