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Marketing destinations and venues for conferences, conventions and business events - Rob Davidson
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Title
Marketing destinations and venues for conferences, conventions and business events
Marketing destinations and venues for conferences, conventions and business events
Author
Rob Davidson
Rob Davidson
format
Paperback
Paperback
Publisher
Routledge
Routledge
Language
English
English
UK Publication Date
20060425
20060425
Description
Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as:
* Trends and issues in destination and venue marketing
* Strategic marketing planning, ROI and strategy evaluation
* Destination and venue selling strategies
* Future challenges, opportunities and supply-side developments
* Trends and issues in destination and venue marketing
* Strategic marketing planning, ROI and strategy evaluation
* Destination and venue selling strategies
* Future challenges, opportunities and supply-side developments
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