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Marketing Essentials - McGraw-Hill Education
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Title
Marketing Essentials
Marketing Essentials
Author
McGraw-Hill Education
McGraw-Hill Education
format
Hardback
Hardback
Publisher
McGraw-Hill/Glencoe
McGraw-Hill/Glencoe
Language
English
English
UK Publication Date
20080101
20080101
Description
The numberone book in Marketing Education, Glencoe Marketing Essentialsincludes all of the current hot topics: e-marketing, marketing ethics, and international and cross-curricular marketing. Students get a step-by-step introduction to creating marketing plans; DECA prep activities help students gain confidence in using the skills they've learned. Marketing Essentials also provides teachers with all the support materials they need."
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