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Marketing express - John L Mariotti
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Title
Marketing express
Marketing express
Author
John L Mariotti
John L Mariotti
format
Paperback / softback
Paperback / softback
Publisher
Capstone
Capstone
Language
English
English
UK Publication Date
20060224
20060224
Description
Marketing express is the fast-track route to mastering all aspectsof marketing.
It introduces and explains all the key techniques successfulmarketers use, from CRM to brand management, and from failsafeplanning to making the most of technology.
It is illustrated with examples and lessons from some of the worldsmost successful businesses, including Sony, Sephora, Apple, Zara,Henkel, Best Buy and Wal*Mart, and ideas from experts like C.K.Prahalad, Theodore Levitt, Philip Kotler, David Aaker, Al Ries andJack Trout.
It includes a glossary of key concepts, a comprehensive resourcesguide and a fast, easy-to-read summary of "ten steps to making itwork."
Marketing express gets straight to the essentials so you can readup and act...fast.
It introduces and explains all the key techniques successfulmarketers use, from CRM to brand management, and from failsafeplanning to making the most of technology.
It is illustrated with examples and lessons from some of the worldsmost successful businesses, including Sony, Sephora, Apple, Zara,Henkel, Best Buy and Wal*Mart, and ideas from experts like C.K.Prahalad, Theodore Levitt, Philip Kotler, David Aaker, Al Ries andJack Trout.
It includes a glossary of key concepts, a comprehensive resourcesguide and a fast, easy-to-read summary of "ten steps to making itwork."
Marketing express gets straight to the essentials so you can readup and act...fast.
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