Marketing For Dummies - Alexander Hiam

"What to do. How to do it. In simple everyday language."
Ira N. Bachrach, President, NameLab, Inc.

Whether you want to introduce a new product or jumpstart your existing marketing plans, this friendly guide can help. Packed with expert tips, from identifying customers to using online resources that help you size up your competitors, this updated edition of Marketing For Dummies leads you step by step through the five Ps of marketing
product, pricing, placement, promotion, and people.

The Dummies Way

• Explanations in plain English
• "Get in, get out" information
• Icons and other navigational aids
• Tearout cheat sheet
• Top ten lists
• A dash of humor and fun

Discover how to:

• Prepare hardhitting campaigns
• Plan and stick to your budget
• Use research effectively
• Increase consumer awareness
• Satisfy your clients needs
• Boost your sales