Marketing for dummies - Alexander Hiam

Learn to: Communicate more powerfully and clearly Utilize social media effectively Launch a winning Web marketingprogram Gain new customers and retain your current customers Boost your marketing skillsto drive business results! Whether you're introducing a new product or jumpstarting your existing marketing plans, it's more important than ever to know how to attract customers, convince them to buy, and make sure they come back for more! Packed with updated material, this practical, savvy guide gives you everything you need to boost your marketing skills to the next level — from the Internet and search engine marketing to the latest trends in guerilla marketing, viral marketing, branding, and more. Designing a great marketing program — learn how to boost your marketing program and write an effective marketing plan Leveraging your marketing skills — find out how to research your customers, competitors, and industry and improve your marketing communications Advertising for fun and profit — get helpful tips on how to make the most of print, outdoor, and radio advertising Finding powerful alternatives to advertising — discover how to advance your Web marketing, build a buzz for your brand, and go direct with marketing Selling great products to anyone, anytime, and anywhere — know how to take stock of your sales skills, reach your customers, and effectively make the sale Open the book and find: Ten common marketing mistakes to avoid Ways to save money in marketing Tips for boosting Web sales Advice on how to survive a downturn Guidance on designing a positioning strategy Advice on how to harness your marketing imagination How to research, plan, and budget accordingly Go to Dummies.com for videos, step–by–step photos, how–to articles, or to shop!