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Marketing for leisure and tourism - Michael Morgan
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Title
Marketing for leisure and tourism
Marketing for leisure and tourism
Author
Michael Morgan
Michael Morgan
format
Paperback / softback
Paperback / softback
Publisher
Financial Times/Prentice Hall
Financial Times/Prentice Hall
Language
English
English
UK Publication Date
19960314
19960314
Description
Marketing for Leisure and TourismThis book provides a sound under-pinning of marketing theory, illustrated with examples and case studies drawn from a wide range of leisure organisations and activities. Tourism is dealt with as an integral part of the leisure market rather than as a separate phenomemon. Coverage is given to the need for public and voluntary organisations to become more marketing-oriented, as well as designing and delivering service quality.
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