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Marketing for the non-profit sector - Tim Hannagan
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Title
Marketing for the non-profit sector
Marketing for the non-profit sector
Author
Tim Hannagan
Tim Hannagan
format
Paperback / softback
Paperback / softback
Publisher
Palgrave Macmillan
Palgrave Macmillan
Language
English
English
UK Publication Date
19920408
19920408
Description
After reading this book you will understand why it is essential for non-profit organisations to market their services and how they can research their customers. This book stresses the actions necessary for an organisation to succeed in marketing based on good practice in both the profit and non-profit sectors.
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