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Marketing greatest hits - Kevin Duncan
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Title
Marketing greatest hits - a masterclass in modern marketing ideas
Marketing greatest hits - a masterclass in modern marketing ideas
Author
Kevin Duncan
Kevin Duncan
format
Paperback / softback
Paperback / softback
Publisher
A. & C. Black Publishers
A. & C. Black Publishers
Language
English
English
UK Publication Date
20100901
20100901
Description
Today thousands of marketing books exist ready to bombard you with buzz words and secrets to marketing success, but by condensing and summarising current thinking in marketing this book gives you the chance to become an authority yourself - quickly and efficiently.
This book presents marketing ideas from the profiled books clearly and accurately and will allow you not only to put these ideas into place but also explain them authoritatively to colleagues. Books profiled include The Long Tail, Meatball Sundae, Buzz, Affluenza and Blink. Saving you hundreds of hours of reading time Marketing Greatest Hitsis vital for anyone looking to keep up with marketing practices NOW.
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