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Marketing in a week - Eric Davies
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Title
Marketing in a week
Marketing in a week
Author
Eric Davies
Eric Davies
format
Paperback
Paperback
Publisher
Hodder & Stoughton
Hodder & Stoughton
Language
English
English
UK Publication Date
20020731
20020731
Description
Whether you are part of a small business or a multi-national company, effective marketing is essential for long-term success. This manual explains the ideas behind the marketing process and how they can be applied. Topics covered include: devising a marketing plan; constructing your marketing plan; using marketing research; segmenting your market; meeting your customer's needs; and increasing sales through marketing.
This third edition has been fully revised and updated for the 2002 series relaunch.
This third edition has been fully revised and updated for the 2002 series relaunch.
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