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Marketing kit for dummies - Alexander Hiam
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Title
Marketing kit for dummies
Marketing kit for dummies
Author
Alexander Hiam
Alexander Hiam
format
Paperback / softback
Paperback / softback
Publisher
John Wiley & Sons, Inc.
John Wiley & Sons, Inc.
Language
English
English
UK Publication Date
20000530
20000530
Description
"The only resource you'll ever need!" Tom Lentz, V.P. Marketing, Broyhill Furniture Industries "As good as an MBA in marketing." Elaine Biech, author, The Business of Consulting
Marketing software and ready–to–use templates on CD–ROM
Tips on ready–to–go Web marketing techniques
In his bestselling Marketing For Dummies, Alexander Hiam reveals the secrets of effective marketing. Now, in this indispensable book–and–CD kit, he gives you the practical tools you need to implement effective campaigns right away, from ready–made planning forms to easily customizable ad prototypes to a simple Web site template. all this on the CD–ROM Author created forms and templates to help get the job done Five–Minute Marketing Plans and Advertising Objective Worksheets Customer Service Audit Templates Web Page Templates and Free Stock Photography Live links to key marketing Web sites PC running Windows 95 or later, or a 68040 Mac running OS 7.55 or later. See the CD Appendix for details and complete system requirements. Plus leading Internet software
Discover how to: Create buzz with publicity Research, plan, and budget effectively Set up winning sales promotions Generate sales with action ads Launch effective Web campaigns
Get smart! www.dummies.com
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