Marketing software and ready–to–use templates on CD–ROM
Tips on ready–to–go Web marketing techniques
In his bestselling Marketing For Dummies, Alexander Hiam reveals the secrets of effective marketing. Now, in this indispensable book–and–CD kit, he gives you the practical tools you need to implement effective campaigns right away, from ready–made planning forms to easily customizable ad prototypes to a simple Web site template. all this on the CD–ROM Author created forms and templates to help get the job done Five–Minute Marketing Plans and Advertising Objective Worksheets Customer Service Audit Templates Web Page Templates and Free Stock Photography Live links to key marketing Web sites PC running Windows 95 or later, or a 68040 Mac running OS 7.55 or later. See the CD Appendix for details and complete system requirements. Plus leading Internet software
Discover how to: Create buzz with publicity Research, plan, and budget effectively Set up winning sales promotions Generate sales with action ads Launch effective Web campaigns
Get smart! www.dummies.com
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