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Marketing management - Brian Sheehan
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Title
Marketing management
Marketing management
Author
Brian Sheehan
Brian Sheehan
format
Paperback
Paperback
Publisher
AVA Publishing
AVA Publishing
Language
English
English
UK Publication Date
20110718
20110718
Description
Understanding how to create marketing programmes is one thing. Understanding how to take leadership in all of the business areas related to marketing (such as economics, finance, personnel management and long-term brand strategy) is quite another.
This book helps bridge that divide to help students master the business of marketing.
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