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Marketing Management - C Nordhielm
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Title
Marketing Management - The Big Picture
Marketing Management - The Big Picture
Author
C Nordhielm
C Nordhielm
format
Paperback / softback
Paperback / softback
Publisher
John Wiley & Sons
John Wiley & Sons
Language
English
English
Description
Now in its second edition, this engaging book provides readers with a set of tools that will enable them to attack marketing problems and find innovative solutions. It presents an integrated framework that is designed to help them analyze, prioritize, and then solve these problems. With this "Big Picture" approach, they?ll gain a better understanding of how they affect and are affected by the decisions that are made. This leads to stronger, more effective marketing in the long run.
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