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Marketing management - Philip Kotler
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Title
Marketing management
Marketing management
Author
Philip Kotler
Philip Kotler
format
Hardback
Hardback
Publisher
Pearson
Pearson
Language
English
English
UK Publication Date
20110531
20110531
Description
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.
Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice.
Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab-Pearson's online tutorial and assessment platform.
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