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Marketing management - Philip Kotler
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Title
Marketing management
Marketing management
Author
Philip Kotler
Philip Kotler
format
Hardback
Hardback
Publisher
Pearson
Pearson
Language
English
English
UK Publication Date
20090409
20090409
Description
The American edition of Marketing Management is the world's leadingmarketing text because its content and organization consistently reflect changes in marketing theory and practice . This new European Edition of Marketing Management has been inspired by the American edition and explores the challenges facing European marketing practitioners, with all the case studies and exercises newly re-written for European students.
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