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Marketing management - Philip Kotler
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Title
Marketing management
Marketing management
Author
Philip Kotler
Philip Kotler
format
Hardback
Hardback
Publisher
Pearson
Pearson
Language
English
English
UK Publication Date
20120628
20120628
Description
All the accessibility, theoretical rigour and managerial relevance of the global best-seller Marketing Management plus European structure, European examples, the work of European academics and bespoke online resources.
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