Marketing power plays - Businessweek

The Last Word in Success from the First Name in Business

The new Power Plays series fromBusinessWeekanalyzes the hard-hitting, highly focused insights from the biggest power players in business, such as Warren Buffett and Steve Jobs, on a range of topics essential for success in today's competitive market. Each book includes real case studies, proven strategies, and the keen industry insight that has made BusinessWeek the world's number-one authority.

• Each specialized playbook showcases the top industry leaders and headline-making success stories that everyone wants to know about-and learn from
• Features the wisdom of top business power players, including Jack Welch, Steve Jobs, Ken Chenault, and Bill Weldon
• Packed with best-practice sidebars, call-outs, how-to strategies, to-do lists, and insider advice in a breezy, no-nonsense style
• Arms managers and executives with tools they can put to work immediately
• Each book will include interactive features and downloads on BusinessWeek.com

This power-packed guide delivers proven career-making secrets and game-plan strategies from business legends like Phil Knight at Nike and Anders Dahlvig at IKEA, and rising stars like Jim McDowell at Mini USA.