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Marketing research - Alvin C Burns
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Title
Marketing research
Marketing research
Author
Alvin C Burns
Alvin C Burns
format
Paperback / softback
Paperback / softback
Publisher
Pearson
Pearson
Language
English
English
UK Publication Date
20130411
20130411
Description
For undergraduate marketing research courses.
The "nuts and bolts" of marketing research.
Marketing Research gives students a "nuts and bolts" understanding of marketing research and provides them with extensive information on how to use it. Written at a level first-time marketing research students can understand, this text provides the fundamentals of the statistical procedures used to analyze data without dwelling on the more complex and intricate concepts.
The "nuts and bolts" of marketing research.
Marketing Research gives students a "nuts and bolts" understanding of marketing research and provides them with extensive information on how to use it. Written at a level first-time marketing research students can understand, this text provides the fundamentals of the statistical procedures used to analyze data without dwelling on the more complex and intricate concepts.
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