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Marketing research - Alvin C Burns
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Title
Marketing research - online research applications
Marketing research - online research applications
Author
Alvin C Burns
Alvin C Burns
format
Hardback
Hardback
Publisher
Pearson
Pearson
Language
English
English
UK Publication Date
20030508
20030508
Description
Now ranked the #1 selling Marketing Research book at the undergraduate level. Every copy includes SPSS Student Edition 11.0 on CD-ROM. An ISBN for Book without SPSS is available upon request. NEW - nearly every chapter includes coverage on how the Internet and new technologies are impacting research methods, for better and for worse. The authors also recruited a Blue Ribbon Panel of marketing research professionals. The Panel explores today's increasingly digital research environment from a practitioner's point of view.
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