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Marketing research - Alvin C. Burns
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Title
Marketing research
Marketing research
Author
Alvin C. Burns
Alvin C. Burns
format
Mixed media product
Mixed media product
Publisher
Pearson
Pearson
Language
English
English
UK Publication Date
19991221
19991221
Description
Appropriate for introductory undergraduate business and marketing courses in Marketing Research.
Constructed around a logical 11-step model or framework for market research activities, the book presents a comprehensive introduction to the basics of market research. This is the only text to integrate SPSS throughout-includes CD-ROM with SPSS tutorial, SPSS Student Edition for Windows, Student assistant, and data sets.
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