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Marketing research - Naresh K Malhotra
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Title
Marketing research - an applied approach
Marketing research - an applied approach
Author
Naresh K Malhotra
Naresh K Malhotra
format
Paperback / softback
Paperback / softback
Publisher
Pearson
Pearson
Language
English
English
UK Publication Date
20170606
20170606
Description
Offering a clear explanation and discussion of concepts and valued for its comprehensive nature, the European version of this text is much valued for its wealth of European and International case material, which is why we see strong sales of this title in both the UK as well as Europe.
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