Item out of stock
Selling fast! Item low in stock
Marketing research - Naresh K. Malhotra
Oops!
Unfortunately it looks like someone took the last one.
Unfortunately it looks like someone took the last one.
No worries, we have many more interesting finds for you.
Browse similar
Why choose musicMagpie?
Title
Marketing research
Marketing research
Author
Naresh K. Malhotra
Naresh K. Malhotra
format
Hardback
Hardback
Publisher
Pearson
Pearson
Language
English
English
UK Publication Date
19951129
19951129
Description
Marketing Research: An Applied Orientation presents a comprehensive look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of marketing research users, the Second Edition reflects current trends in international marketing, ethics, and the integration of microcomputers and mainframes. It strives to build on the enormous success of the first edition by being even more current, contemporary, illustrative and user-friendly.
Why buy with musicMagpie?
FREE 12 Month Warranty on Tech
Magpie Certified Refurbished Tech
FREE Delivery on ALL Orders
14 Day Money Back Guarantee
90 Point Refurbished Quality Check
If you’re looking for something new to listen to, watch or play, look no further than the musicMagpie Store. We sell over half a million new and used CDs, DVDs, Blu-Rays, Games and Vinyl, spanning all kinds of genres and consoles, with prices starting from just £1.09! We also sell a wide range of refurbished Mobile Phones and Tech from major brands like Apple, Samsung, Sony, Microsoft and much more. With a 12 month quality warranty, you can save with total confidence.