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Marketing research for managers - Sunny Crouch
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Title
Marketing research for managers
Marketing research for managers
Author
Sunny Crouch
Sunny Crouch
format
Paperback / softback
Paperback / softback
Publisher
Routledge
Routledge
Language
English
English
UK Publication Date
20030509
20030509
Description
The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool.
This new edition of the text includes:
* The development of the "knowledge economy"
* Analysis of customer relationship management
* Comprehensive discussion of electronic techniques
* New and updated case studies and examples
This new edition of the text includes:
* The development of the "knowledge economy"
* Analysis of customer relationship management
* Comprehensive discussion of electronic techniques
* New and updated case studies and examples
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