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Marketing theory - Michael J Baker
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Title
Marketing theory
Marketing theory
Author
Michael J Baker
Michael J Baker
format
Paperback / softback
Paperback / softback
Publisher
SAGE
SAGE
Language
English
English
UK Publication Date
20100318
20100318
Description
Electronic Inspection Copy available for instructors here
Building on the popularity of the first edition, published in 2000, the Second Edition brings together revised and new, original chapters from an outstanding team of contributors providing an authoritative overview of the theoretical foundations and current status of thinking on topics central to the discipline and practice of marketing.
Building on the popularity of the first edition, published in 2000, the Second Edition brings together revised and new, original chapters from an outstanding team of contributors providing an authoritative overview of the theoretical foundations and current status of thinking on topics central to the discipline and practice of marketing.
Summary of key features:
- A marketing theory text written specifically for students
- Provides an introduction and overview of the role of theory in marketing
- Contributors are leading, well-established authorities in their fields
- Explains key concepts for students in a clear, readable and concise manner.
- Provides full, in-depth coverage of all topics, with recommended further readings
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