Marketing your library's electronic resources - Cheryl LaGuardia

Public and academic libraries offering advanced electronic resources while trying to build visibility within the communities they serve often are hard pressed to implement effective communication strategies and marketing programs. This book offers research on and solutions to marketing and promotion of e-resources in an approachable and user-friendly way. Kennedy and LaGuardia guide readers through every step of developing, implementing, and evaluating marketing plans including:

• Four complete programs from both public and academic libraries
• Easy-to-read style and step-by-step organisation guide
• Examples of well executed plans and outcomes

Front line librarians with limited marketing expertise can improve awareness of under-utilised resources and increase demand for more of the same, thereby encouraging increased funding.