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McLuhan and Baudrillard - Gary Genosko
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Title
McLuhan and Baudrillard - the masters of implosion
McLuhan and Baudrillard - the masters of implosion
Author
Gary Genosko
Gary Genosko
format
Paperback / softback
Paperback / softback
Publisher
Routledge
Routledge
Language
English
English
UK Publication Date
19990408
19990408
Description
Gary Genosko's timely study traces McLuhan's influence on the work of Jean Baudrillard, arguing that McLuhan's ideas have been far more influential than hitherto imagined in the development of postmodern theory. Genosko explores how McLuhan's ideas persist and are distorted through Baudrillard's work. He argues that it is through Baudrillard's influence that McLuhanism has had its greatest impact on contemporary cultural thought and practice.
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