90 point quality check on tech, certified refurbished

Spread the cost, rated excellent on Trustpilot

error_outline Item out of stock

Measuring marketing - John Davis

Oops!
Unfortunately it looks like someone took the last one.

No worries, we have many more interesting finds for you.

Browse similar

Why choose musicMagpie?

local_shipping FREE delivery on ALL orders
savings Cheaper than buying new
compost Better for the planet
loyalty Refer a friend, get 10% off

Title
Measuring marketing - 110+ key metrics every marketer needs

Author
John Davis

format
Paperback / softback

Publisher
Wiley

Language
English

UK Publication Date
20130118

Description

John A. Davis is the author of several acclaimed marketing books: the first edition of this book; the first and second editions of The Olympic Games Effect; Competitive Success; Magic Numbers for Sales Management; and Magic Numbers for Consumer Marketing. He is a member of the marketing faculty at the Lundquist College of Business, University of Oregon, where he received the BAC Outstanding Teaching Award in 2012, and Chairman of Brand New View, an executive education and professional services firm. Previously, he was Dean of the Global MBA Program and Professor of Marketing at SP Jain, with campuses in Singapore, Dubai, and Sydney. In 2010, he was the recipient of the "Best Professor in Marketing" honor, awarded by CMO Asia and Asia's Best Business School Awards. Before SP Jain, he was department chair and professor of marketing at Emerson College, and professor of marketing practice at Singapore Management University, where he received the "Most Inspiring Teacher" award and Dean's Teaching Honors. John regularly consults with leading global companies and is a sought-after conference speaker. He has also founded two award-winning companies and has led marketing teams at Nike, Informix, and Transamerica. He received his MBA from Columbia University and his BA from Stanford University.

Type
BOOK

Edition
Second edition

Keyword Index
Marketing.|Marketing - Evaluation - Mathematics.

Country of Publication
Singapore

Number of Pages
320

Why buy with musicMagpie?

FREE 12 Month Warranty on Tech

Magpie Certified Refurbished Tech

FREE Delivery on ALL Orders

14 Day Money Back Guarantee

90 Point Refurbished Quality Check

If you’re looking for something new to listen to, watch or play, look no further than the musicMagpie Store. We sell over half a million new and used CDs, DVDs, Blu-Rays, Games and Vinyl, spanning all kinds of genres and consoles, with prices starting from just £1.09! We also sell a wide range of refurbished Mobile Phones and Tech from major brands like Apple, Samsung, Sony, Microsoft and much more. With a 12 month quality warranty, you can save with total confidence.

Measuring marketing - John Davis

Description

Why buy with musicMagpie?

Free 12 month warranty

14 day money back guarantee

Magpie Certified Refurbished

Free delivery on all orders