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Media literacy - W. James Potter
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Title
Media literacy
Media literacy
Author
W. James Potter
W. James Potter
format
Paperback / softback
Paperback / softback
Publisher
SAGE
SAGE
Language
English
English
UK Publication Date
19980213
19980213
Description
Media Literacy introduces students to the fascinating world that operates behind media messages.
Examples and exercises are used to support the key ideas, while students are invited to analyze media from the points of view of a psychologist, an economist, an advertiser, a journalist, a media critic, a producer and a policymaker. This approach enables them to establish knowledge structures from which they can discern between the media effects which are positive - and have value as instruction or entertainment - and those which are negative.
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