Media studies - Paul Long

This groundbreaking and innovativeintroduction to Media Studies will afford undergraduate and mature students a comprehensive overview of the subject area. It will set students firmly on course to be critical, informed and canny operators within the discipline.

The text is pedagogically rich and covers a wide range of topics from the history of media right through to coverage of new media. The text interweaves theory, practice, and professional issues throughout,andwill engage the reader fully with the principal issues, challengesand paradigms inthe discipline. Through a breadth of reference and support resources,students will activley grapple with a variety of media at both a practical and intellectual level. Students will emerge with a broad range of perspectives, astrong conceptual sense of the areaand a firm foundation to take a critical approach to their studies at higher levels.

Media Studies: texts, production and context will be essential reading for undergraduate and postgraduate students of media studies, cultural studies, communication studies, film studies, the sociology of the media, popular culture and other related subjects.