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Media studies - Robert Phillip Kolker
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Title
Media studies - an introductory textbook
Media studies - an introductory textbook
Author
Robert Phillip Kolker
Robert Phillip Kolker
format
Paperback / softback
Paperback / softback
Publisher
Wiley Blackwell
Wiley Blackwell
Language
English
English
UK Publication Date
20090127
20090127
Description
Media Studies is a comprehensive text for introductory and advanced courses in the growing field of media studies, integrating history with close textual analysis in a concise, readable style.
- Explores the growing synergies between print and online journalism, and the growth of independent journalism through blogging
- Discusses the ways advertising is connected to print and screen, economically and from the perspective of the reader
- Gives students the analytical skills they need in a presentation that is readable without sacrificing complexity
- Allows students to move within the media they know while increasing comprehension
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